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A yoghurt pot, deodorant can, perfume bottle, toilet roll tube and plastic spray bottle with worried and scared faces drawn onto them as they wait to be rescued from the rubbish bin.

Rescue Me - Recycle

Check what you can recycle at home and rescue more items from the rubbish.

Our visit to 10 Downing Street

Meet the crew you can rescue from the rubbish

Rescue Fitz!

Rescue Fitz!

Bonjour, darlings! Call me Fitz. I’m ready to be recycled into a champagne bottle. But if you put me in the rubbish bin there'll be no fizz.

Rescue Dee Dee!

Rescue Dee Dee!

I’m Dee Dee and I’m full of energy! Did you know I could come back as part of a train? Buzzing! So please don't send me on a one-way trip to the rubbish bin.

Rescue Rey!

Rescue Rey!

I'm Rey, and I just can't wash away my worry! So many of us trigger spray bottles end up in the bin. All I dream of is to be recycled into something useful.

Rescue Hube!

Rescue Hube!

Hube's the name, and I want to be recycled into an egg box. But unless you rescue me from the rubbish bin, I’m scrambled. Let's get cracking!

Rescue Yogi!

Rescue Yogi!

I'm Yogi and I'm a spoonful of joy! I want to be recycled into a child's toy, but unless you rescue me from the rubbish bin, there’ll be no toy story for me.

Rescue even more recyclables

Rescue even more recyclables

If you add these fab five to your recycling, you'll be helping save valuable resources. To go even further, double check you're recycling all the items you can at home.

Check your recycling now

Join the mission to rescue recyclable items from the bin

UK households are wasting one billion items every year that could be recycled. Millions of recyclable bottles, sprays and toilet roll tubes are facing incineration, or landfill instead of being transformed into new products.

Britain’s most binned items include:

  • 743 million yoghurt pots 

  • 84 million plastic trigger spray bottles 

  • 59 million aftershave/perfume bottles

  • 126 million aerosols 

  • Toilet roll tubes

While nine out of ten people regularly recycle, nearly eight out of ten put one or more items in the rubbish bin that could be recycled.

Become a recycling hero and make sure that every yoghurt pot, spray bottle, aftershave and perfume bottle, deodorant and toilet roll tube in your home gets recycled.

Recycle Week 2024

Our recycling heroes head to No. 10

Our recycling heroes head to No. 10

Recycle Week Ambassador JJ Chalmers, WRAP CEO, Harriet Lamb and our crew of characters took to 10 Downing Street to ask the Prime Minister to help them inspire the public to recycle one more thing!

Read more

Thank you to our Recycle Week sponsors