Ella’s Kitchen® Brand Launches Recycling Initiative
Building on its TerraCycle pouch recycling programme, EllaCycle is encouraging mums and dads to become Ellacyclers in their community by setting up pouch collection points in public places such as nurseries and shops, where everyone can drop off their used baby food pouches.
Children’s food brand Ella’s Kitchen has launched an innovative new scheme called EllaCycle which aims to help mums and dads learn how they can recycle and reuse all the different types of baby food packaging. Central to the scheme is the www.ellacycle.co.uk website which contains a wealth of useful information including the following video which can be clicked on from the home page which outlines what EllaCycle is all about.
Pouches dropped off at an EllaCycle collection point will be returned to TerraCycle, Ella’s Kitchen’s eco-friendly partner, and recycled in to new and useful things such as benches and watering cans. Plus, with every shipment of 100 pouches received, 2p per pouch will be donated to the Ellacycler’s chosen charity or nursery.
To sign up as an EllaCycler or find your nearest public collection point see www.ellacycle.co.uk.